NHL: The Ultimate Fan
Graphic design + Front-end Development + Marketing Strategy
This custom shopping experience built for the NHL on walmart.ca was designed around NHL rivalries where we asked “Are you the ultimate fan?”.
Leveraging fans’ passion for their teams, we created an animated header which would present visitors with a choice between two rival NHL teams.
We also emphasized the largest NHL markets by giving them a prominent, standalone section.
The campaign was renewed for three consecutive seasons by the NHL.
The page was supported by several run-of-site and native traffic drivers as well as social media ads showcasing products of teams in the NHL’s biggest markets.