Crayola: Back to School
Graphic design + Front-end Development + E-commerce
This Crayola “Back to School” campaign included a contest to name a new colour they were launching.
The customized brand page on walmart.ca acted as a hub for entering the contest as well as a storefront for existing products offered at Walmart.
The page was supported by several run-of-site and native traffic drivers on both desktop and mobile.