LEGO: Discover New Building Sets
Graphic design + Front-end Development + Marketing Strategy
With a wide variety of products and themes, this custom shopping experience built for LEGO included lots of firsts on Walmart’s e-commerce platform.
We created custom filters for products based on age range, product licenses and themes as well as budget.
The highlight was a custom-built product finder tool where a shopper could select multiple filters at once and get customized product recommendations.
The campaign was renewed for four consecutive years, adding features and new ways to shop along the way.
The page was supported by several run-of-site and native traffic drivers as well as Facebook ads.