LASIK MD: Refer a Friend
Graphic Design + Front-end Development + Marketing Strategy
This multi-channel campaign generated leads by encouraging existing patients to refer their friends and family to LASIK MD.
Patients could send their contacts gift cards and were rewarded by being entered in a contest to win several prizes including a travel voucher from Air Canada.
Gift cards could be shared via email or social media.
The landing page was built from scratch to replace an antiquated, CMS-based system that was too restrictive and didn’t allow for responsive design.
The HTML email was fully responsive and utilized the power of Exact Target to leverage reusable components as well as full analytics tracking.