LASIK MD: Experience you can trust.
Graphic Design + Front-end Development + Marketing Strategy
This concept started with an infographic designed to highlight the experience of LASIK MD surgeons and why that experience is important for patients.
It was then ported to various other media, including this landing page, web banners and HTML marketing emails.
The page featured video content as well as an online booking form directly connected to the company’s CRM database and full analytics tracking.
The campaign was supported by traffic drivers such as banner ads and printed newspaper ads based on individual facts from the infographic.