Intercash: A New Identity
Branding + Front-end Development + Marketing Strategy
Brand Refresh
As a leader in global payments, Intercash’s brand needed to reflect that position as well as be in line with modern fintech trends, all while leveraging the existing brand equity.
For the first time at the company, brand guidelines were developed which included colours, typography, voice & tone as well as logo usage.
The brand identity revamp included research into the psychology of colours, information architecture and customer feedback.
Website Redesign
The new website was built in parallel with the development of the new brand identity.
Its main purpose was lead generation, which was optimized using Google Analytics/Tag Manager.
Zapier was also used to automate lead entry into the CRM with full offline sales tracking and Google Ads integration.